Anytime Cinema: How the Streaming Era Rewrote the Rules of Who Movies Are Made For
The Friday night opening weekend used to be everything — the single most important 72 hours in a film's commercial life. But streaming has quietly dismantled that logic, and a new generation of filmmakers is building movies for an audience that watches on its own schedule. We explore how that shift is reshaping what gets made, how it's marketed, and who finally gets a seat at the table.
